Authenticity is the Heart of Brand

Being authentic in our fractured modern age can be challenging for individuals, teams, and organizations - yet along with POSITIVE ENERGY, it can be a great competitive advantage if designed and scaled in an honest and thoughtful manner.

Brand Character, as I think of it anyway, is as much about what we DO and who we ARE as what we SAY, and serves as the foundation that make what we say a reality. The larger the gap between who we are and what we do and what we SAY, a concept I call Brand Delta, the harder it is for us to create a vibrant, resilient, and sustainable brand.

Brand Leadership, defined in its simplest form, is summoning the courage to be PRODUCTIVELY authentic at all levels - as individuals, teams, leadership, organizations, industries, and societies.

I may be naive about this - but I have seen over my 30+ year career that the power of authenticity is real, and when wielded with empathy and humility, a generator of well-being and fulfillment for everyone it touches.

And that is the point of all this, right? To fulfill human needs.

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