YOU ARE IN THE AUDIENCE BUSINESS
IT USED TO BE ENOUGH TO ADVERTISE
TO BUILD A BUSINESS. NOT ANYMORE.
In today's world, it's all about sharing powerful, helpful stories with the right audience. It's a two-way conversation that delivers value BEFORE a buying decision happens, allowing your brand to become a trusted and welcome part of your customers' lives.
At bPOZ, we partner with you to design and execute a documented, sustainable audience-building strategy that answers fundamental questions about your business and marketing approach:
CONTENT MARKETING STRATEGY
Why are you engaging an audience?
How can you uniquely help them?
What are your business goals?
Who is the right audience for your business?
What do they want, and need?
What is the right timing and method to reach them?
What content will you create, and in what form?
How and when will you share it?
How will you measure impact and success?